Well, ever since ford's CEO went to toyota to look how they do things a few years back he made a business plan... hat plan made them #1 over the recession... i hate that they are killing it but since they are im looking forward to the next step... And when the 3.0 came out it was a desperate measure by ford to create an engine that would go in most of the vehicles... the 3.0 saved ford mo co by making it cheaper in bulk and it retired in 2008 because it did its job and ford was at the point they could make something better. The range also saved ford early on.